In the first two years, the biggest challenges of a startup are established as a brand, create an audience and acquire new users. To get it quickly and cost-effectively, many startups begin with campaigns on social networks to market your product or service.

There are many digital platforms that help startups in this process. However, these sites can also make it difficult to stand out from the competition. There are thousands of other companies trying to reach the same audience with your products. The result is that there is a lot of noise created by so many different voices trying to be heard at the same time.

Para que tu startup prospere en este entorno, debes conocer los errores más comunes que suelen cometer las startups y cómo evitarlos.

The key is to understand your target audience

When planning your marketing strategy, you need to understand your target audience and your needs and wants. By understanding the different types of people who may be interested in your product, you can create marketing messages that address them directly.

You will avoid talking to everyone and end up talking to no one. If you don't know who your ideal customer is, it can be difficult to create messages that resonate with them.

Don't rely on a single platform for all your marketing efforts.

One of the biggest mistakes startups make is to focus their entire marketing strategy on a single platform, such as Facebook or Instagram. You run the risk of relying too heavily on a single source of traffic and not being able to scale your marketing efforts effectively if the platform changes your rules or becomes unavailable.

It is also not advisable to put all your eggs in one basket. If the site goes down or you get kicked off the platform, you could lose your entire marketing campaign.

When creating your marketing strategy, you should have at least two or three different methods to reach your audience. Don't put all your eggs in one basket. Instead, have several baskets and diversify your marketing efforts.

Having a quality product is the best marketing tool

One of the biggest mistakes start-ups can make is to focus too much on marketing their product and not enough time and energy on creating it. If your product is not good and does not solve a problem your customers have, you will not be able to market it effectively.

If your product is of high quality, solves a genuine problem and has a clear value proposition, you can market it effectively, even if you don't have a marketing or sales budget.

Don't pay too much attention to growth metrics too soon

You will find that many startups try to get attention by showing your growth metrics, such as how many page views they have, how many new followers they are getting, or how many people are clicking on your ads. Some of these metrics mean nothing.

For example, page views do not tell us anything about the effectiveness of ads or ad conversion.

Before you get too excited about growth metrics, make sure you know what they mean and that they are accurate. If you work with a marketing agency, they will be able to help you understand what the numbers mean and guide you on how to interpret them, but don't get too excited if you see big numbers.

Use video to market your product

One of the best ways to engage your target audience is with video marketing. Startups are spending more money on video marketing than ever before.

Video marketing has several advantages over other forms of marketing. It is easier to create, has high attention-getting potential, has the ability to go viral and can be used on many channels.


The advantages of digital marketing over traditional marketing are that digital marketing is cheaper, can reach more people, can be more targeted and can be more accurately tracked.

With the right digital marketing strategy and the right tools, you can get more customers, increase your sales and grow your business.


Now that you understand the most common mistakes startups make and how to avoid them, you're ready to take your digital marketing campaign to the next level. Let's get ready to dominate!